BARA Fitness

Building Ambitious Resilient Athletes

“Hard work beats talent when talent fails to work hard”

At BARA Fitness, we believe success belongs to those who show up, push limits, and commit to the grind. With over a decade of experience in elite sports, our training is designed for those who dare to aim high and are ready to put in the work to make it happen.

Strength power speed performance Strength Power Speed Performance

"It’s not the will to win that matters—everyone has that. It’s the will to prepare to win that matters."

At BARA Fitness, we believe success isn’t achieved on competition day—it’s built in the relentless preparation beforehand. Your will to win may drive you, but it’s your commitment to preparation that truly sets you apart.

As a former gymnast and now a coach to elite athletes, I’ve seen how the right training program, combined with consistent effort, turns potential into peak performance. At BARA Fitness, we craft programs designed to give you the strength, speed, power, and resilience needed to dominate your sport.

If you’re chasing titles, breaking records, or simply aiming to rise to the highest level in your sport, we’re here to guide you every step of the way.

Are you ready to prepare like a champion? Let’s get to work.

- Oliver Bay | CEO

Our Amazing team

Oliver Bay

CEO and Sports Performance Coach

Rasmus Christiansen

Workshop Facilitator

Lauge Demant

Workshop Facilitator

Testimonials

What Our Clients Say

Would absolutely recommend! I used BARA to get in shape for the 2024 TeamGym European Championships and truly felt I stepped onto the floor with great power for what I needed to do! I had Oliver as my coach, and I’d say the training sessions were well-structured, with exercises tailored to me and the equipment I had available. If there was any equipment I lacked or if I had questions about the training, it usually didn’t take long before I got a response or adjustments were made to the exercises. A big thank you from Norway!

Sondre Thorstein

Gymnast

Highly recommended if you want to develop as an athlete. I joined a program as a soccer player with the goal of gaining more power and strength on the field, and they truly exceeded my expectations. You get a coach who is genuinely invested in you and your needs, combined with highly professional coaching in athletic and strength training. So, if you’re ready to give 100% to achieve your goals, I definitely think you should choose BARA Fitness.